We want to make the best sunglasses ever

That's it. The best ever. We're not cutting corners. We're not sacrificing style for comfort. We're going for it, and we have been for quite a while.  We're for waiting long mornings in the duck blind, we're for staring at that bobber. We're for drinking cold beer on the back porch with your neighbors. We're for jogging on the beach at 6am and we're for sunset volleyball, trash talk and all. Built for both the avid outdoorsman and the city slick'n bartender. Italian frames crafted with rugged use in mind, as well as aesthetic pleasure and daily comfort. We don't think you should have to settle for anything less than the best, so we don't either. That's it. The best ever.


  • ★★★★★
    Best polarized lenses! If you fish then you need these glasses. I’ve tried all the other major brands and these Zeiss polarized lenses can’t be beat!
  • ★★★★★
    Watauga is Awesome! Love the sunglasses! I have a large head and they fit form and perfect! Customer service and overall experience was top notch!
  • ★★★★★
    I can honestly say that these are some of the best glasses I’ve ever owned. I have had costas , revos and these don’t even compare. Went offshore fishing and they worked out awesome !! I’ll be buying another pair soon !! Great product!
  • Samuel B.
  • Caden P.
  • Brandon C.

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Boom Boom Fishing

Professional Angler Fred Roumbanis

Victoria Watts

Our shades are worn by women and men of the outdoors at the top of their game. 

J-Will Fishing

Professional Angler Jason Williamson

Hannah Barron

She can catch catfish from dusk 'til dawn.


We only use Lenses Manufactured by Carl Zeiss Vision